MARKETING

BELOW SHOWS SOME OF MY CURRENT WORK IN MARKETING. ALTHOUGH I HAVE NOT ENTERED THE FIELD SINCE I AM STILL A STUDENT, I HAVE COMPLETED MANY CASE STUDIES, RESEARCH, AND COURSES THAT HAVE PREPARED ME FOR A STRONG FUTURE IN THE FIELD.

Field Experience

Marketing intern - Garden spot Fire Rescue

  • Created graphics and posted picture content to promote events hosted by GSFR.

  • Managed GSFR's social media sites: Instagram, Facebook, and Twitter.

  • Scheduled weekly social media posts through Meta Business Suite.

  • Assisted in enhancing and updating GSFR's website using Weebly.

  • Updated GSFR's contact information on Excel spreadsheets with current employee and firefighters' contact information.

  • Filed and organized hard copies of firefighters' training certificates.

  • Conducted simple research to create a contact list of all active businesses in New Holland, East Earl, and Earl Townships to inquire about fundraising and donations.

  • Sent emails to police chiefs in New Holland, East Earl, and Earl Townships to receive monthly vehicle accident reports; logged the accident reports online.

  • Created graphics and posted picture content to promote events hosted by GSFR.

  • Managed GSFR's social media sites: Instagram, Facebook, and Twitter. Scheduled weekly social media posts through Meta Business Suite. Assisted in enhancing and updating GSFR's website using Weebly.

  • Updated GSFR's contact information on Excel spreadsheets with current employee and firefighters' contact information.

  • Filed and organized hard copies of firefighters' training certificates.

  • Conducted simple research to create a contact list of all active businesses in New Holland, East Earl, and Earl Townships to inquire about fundraising and donations.

  • Sent emails to police chiefs in New Holland, East Earl, and Earl Townships to receive monthly vehicle accident reports; logged the accident reports online.

Course Work

  • For this course, I have written multiple case studies pertaining to hypothetical brand issues needing solutions. these studies surround the topics learned during the week they were assigned, all mainly having to do with how the consumer goes through the buying process internally and externally.

  • For this course, I had to compile a list of six advertisements that were not aimed towards myself to evaluate their targets, propositions, and why their campaigns worked. I then evaluated the effectiveness of each advertisement and provided my own opinions towards each of them.

  • In this course, I completed a “scouting report”, SWOT analysis, environmental scan, and provided recommendations for a community relations initiative with the Phildelphia Eagles organization. This was a hypothetical project, but required a large amount of research, dedication, and understanding to the cause. This project was designed to aid in real-world applications, and to help us prepare for a future in the industry.

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Design